Privacy Policy

Last updated: 25 April 2025

1. Who We Are

This website is operated by Applaud SO Ltd, a company registered in England and Wales under company number 07827758, with its registered office in the United Kingdom.

This privacy policy explains how we collect, use, disclose, and protect your personal information when you use our website, https://product.now (“Product Now”).

If you have any questions, please contact us at: support@product.now

2. Information We Collect

a. Information You Provide Directly

• Name
• Username
• Email address (if included in account creation or contact forms)
• Payment information (processed securely by Stripe — we do not store full payment details)

b. Automatically Collected Information

Via cookies and analytics tools:

• IP address
• Device and browser type
• Usage data and pages visited
• Referring websites
• Location data (approximate)

We use:

• Google Analytics
• Bing Analytics

3. How We Use Your Information

• Provide access to your account and manage your login credentials
• Process payments via Stripe
• Analyse traffic and usage to improve our services
• Communicate with you (e.g. support, feature updates, newsletters where consented)
• Comply with legal and regulatory obligations

4. Legal Basis for Processing

• Consent – for cookies and marketing (where applicable)
• Contract – to provide access to your account and process payments
• Legitimate interest – to understand usage and improve our platform
• Legal obligation – to comply with tax or regulatory requirements

5. Cookies and Tracking Technologies

We use cookies to:

• Remember your session
• Analyse website usage
• Support functionality and performance

You can manage your cookie preferences via your browser settings.

6. How We Share Your Data

We only share your data when necessary and with trusted third parties:

We do not sell or rent your personal data to third parties.

7. International Data Transfers

Some services we use (e.g. Google, Stripe) may store or process your data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or other approved mechanisms.

8. Data Retention

We retain personal data only as long as necessary for the purposes outlined:

• User accounts: retained for as long as the account is active
• Payment records: retained for up to 6 years to comply with tax law
• Analytics data: retained per Google/Bing policies (typically 26 months)

You can request deletion of your account or data at any time.

9. Your Rights

Under UK GDPR, you have the right to:

• Access your data
• Rectify incorrect or incomplete data
• Erase your data ("right to be forgotten")
• Restrict or object to processing
• Port your data to another service
• Withdraw consent at any time (where consent was the basis)
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please email: support@product.now

10. Security

We take appropriate technical and organisational measures to protect your data, including:

• HTTPS encryption
• Password hashing
• Secure payment processing via Stripe
• Role-based access controls

11. Children’s Privacy

Product Now is not intended for use by children under the age of 16. We do not knowingly collect data from children.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we’ll update the date at the top of this page and may notify you via the website or email (if appropriate).

13. Contact Us

For any queries regarding this Privacy Policy or your data, please contact:

Applaud SO Ltd
Company No. 07827758
📧 support@product.now